Brand Foundations Course Module 2

Discover your brand values

Module 2 in our 4-part course helps you discover your brand’s non-negotiable values and outlines the reasons why defining those values will make your brand stronger.

Interactive Digital Course Module

Module Length: 90 minutes | 15 pages

Purchase this module or purchase the full Brand Foundations Course

Why does your company really exist?

Build a long-term foundation

Have you ever stopped to think about why your organization exists or what it truly values? Chances are it’s deeper than just “making money” or “selling stuff”. In this module you’ll:

  • Learn what makes a core value.
  • See examples of other company’s core values.
  • Exercise: Values List (discover 3-5 core values)
  • Exercise: Defining Your Values Statements
  • Guidance on how to know if you’ve picked the right values for your company.

Introduction to Module 2 of the Brand Foundations Course (1 min)

Branding expert and Resound CEO, Mike Jones, explains what this module is all about.

What is Remarkabrand?

Over the past 12+ years, Resound – an award-winning branding agency – has worked with hundreds of companies to establish, grow, and transform their brand identities. Based on these client engagements – and especially the brand strategy workshops we’ve facilitated with their leadership teams – we’ve developed a highly-effective, repeatable methodology for companies to discover, unlock, and communicate their unique brand identities, growing their customer relationships and creating long-term success for their businesses. This is our Remarkabrand method!

Brand Foundations Course

Brand Foundations Course Module 2: Discover Your Brand Values

$99.00 $150.00 EARLY ACCESS SALE


  • Get instant access to Module 2.
  • One-time payment.
  • Access to all future Module 2 updates.
  • Course overview included.
  • Instructions on how to complete this module included.

Purchase the Full Course or Other Modules

Modules 1-4

Full Brand Foundations Course

$249.00 ($450.00)


What is a brand and why does it matter? 

FREE ($150.00)


Define your personality traits

$99.00 ($150.00)


Develop your brand story

$99.00 ($150.00)

“‘What is your company’s brand?’ The question itself can stump a firm’s leadership. Remarkabrand has cut through the fog with their excellent course, How To Unlock Your Remarkable Brand. A series of modules containing both education and exercises provide a guide for understanding what a brand is, how to identify a brand’s values, choosing a brand persona, and more. The end result is a complete brand story to be used across all messaging outlets. Answering the ‘What is your brand?’ question is super important … and this course makes it possible.”


Steve Fales, President of Praeter Advisory

Have Questions? We're here to talk.

Shoot us an email at [email protected] to ask questions about the course or about your brand.