Brand Foundations Course

How to Unlock Your Remarkable Brand:
Brand Values, Personality & Story

Brand Foundations Course: How to Unlock Your Remarkable Brand

[Early Access Digital Download]

$249.00 $500.00 SALE

This course will walk you through what a brand actually is, why it’s important, and how to think correctly about your brand. Along the way, we will provide exercises and worksheets to get you and your team thinking about what your authentic brand is and how to manifest it. 

Included Exercises with Worksheets:

  • Brand Values Worksheet
  • Brand Personality Worksheet
  • Brand Story Worksheet
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Time to Complete:

6–8 hours

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Full Course Length:

55 pages

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You Are Remarkable (And So Is Your Brand)

Building a brand is much more complex than many people think, and chances are you already know that if you’re here looking for guidance on brand building.

This “How to Unlock Your Remarkable Brand” Foundations Course will walk you through what a brand actually is, why it’s important, and how to think correctly about your brand. Along the way, we will provide exercises and worksheets to get you and your team thinking about what your authentic brand is and how to manifest it. 

What You Get

You will walk away from this course having defined your brand’s values, your brand’s personality traits, and your brand’s story – all core building blocks of your brand’s foundation.

By the end of this course, you’ll have a concrete idea of what your brand is, how it acts, how it sounds, and how to integrate your brand into your operations. You’ll be well on your way to a remarkable, compelling brand that attracts long-lasting customer relationships.

Included Exercises with Worksheets:

  • Brand Values Worksheet
  • Brand Personality Worksheet
  • Brand Story Worksheet

Format: PDF Download

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Time to Complete:

6–8 hours

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Full Course Length:

55 pages

Who It’s For

This course is particularly designed for new startups, expanding small businesses, and established businesses in transition. The concepts and tools included can apply to any business at any size but they are especially applicable for those who lack a clear definition of their brand either because they are just getting started, expanding, or in a period of transition (such as a market shift, new leadership, or a merger/acquisition).

We find that these roles gain a specific advantage in their branding efforts through this course:

  • Startup Founders
  • Small Business Owners
  • Marketing Leaders
  • Up-And-Coming Marketers
If you boil it all down and you’re wearing the “marketing hat” in your business, whether as the founder, CEO, president, or in a marketing leadership position (or hope to be in one some day), this course is for you. And if you’re not in one of these roles, that’s okay too. You will likely still find this course incredibly helpful in preparing you to have the hard conversations in your own company about it’s true and authentic brand identity and how your business can better connect in a meaningful and lasting way with your customers.

Brand Foundations Course

Preview the Course

Take the course for a test drive and see what’s inside. View the table of contents and the first five pages of the course to get a better sense of how this will help you build a solid foundation for an engaging and meaningful brand.

Course Background

Over the past 12+ years, Resound – an award-winning branding agency – has worked with hundreds of companies to establish, grow, and transform their brand identities. Based on these client engagements – and especially the strategy workshops we’ve facilitated with their leadership teams – we’ve developed a highly-effective, repeatable methodology for companies to discover, unlock, and communicate their unique brand identities, growing their customer relationships and creating long-term success for their businesses. This is our Remarkabrand method!

Resound was founded (and continues to be led) by a team with deep creative, marketing, and higher-education experience. From the beginning we have loved not only executing for our clients but educating them on the branding principles that we believe in and have seen work time and time again.

But at the same time, we have been continually frustrated that we can’t help more businesses either because of limited budgets, time, or staff capacity. So, for the first time ever, we’re delivering our Remarkabrand method to any business of any size with our first course: “How to Unlock Your Remarkable Brand” Foundations Course.

We really hope (and expect) you will find this course to be an insightful and effective tool in your own branding efforts. If you have any questions or feedback about this course, we’d love to chat with you. Email us at [email protected].

Launch Your Brand

Let your brand values, personality traits, and brand story be your solid foundation on which to build an engaging and meaningful brand.
Get started with the Brand Foundations Course today.

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