Brand Foundations Course Module 4

Develop your brand story

Your brand story will piece together everything under your brand and give you a crafted story that will inspire everything your brand communicates. Think of this as the roadmap you can come back to for messaging, campaign slogans, website taglines, and elevator pitches.

Interactive Digital Course Module

Module Length: 120 minutes | 14 pages

Purchase this module or purchase the full Brand Foundations Course


Inspire everything your brand communicates

We’ve developed a process for creating your brand story that will help you define the hero of your story, the problem they overcome, and how you as the brand help them get there. In this module:

  • What is a brand story & why do you need one?
  • Discover who the characters are in your story.
  • Exercise: Beginning, Middle, End
  • How to validate your story
  • Put your brand story to work – how to use it in your marketing

Introduction to Module 4 of the Brand Foundations Course (1 min)

Branding expert and Resound CEO, Mike Jones, explains what this module is all about.

What is Remarkabrand?

Over the past 12+ years, Resound – an award-winning branding agency – has worked with hundreds of companies to establish, grow, and transform their brand identities. Based on these client engagements – and especially the brand strategy workshops we’ve facilitated with their leadership teams – we’ve developed a highly-effective, repeatable methodology for companies to discover, unlock, and communicate their unique brand identities, growing their customer relationships and creating long-term success for their businesses. This is our Remarkabrand method!

Brand Foundations Course

Brand Foundations Course Module 4: Define your brand personality traits

$99.00 $150.00 EARLY ACCESS SALE


  • Get instant access to Module 4.
  • One-time payment.
  • Access to all future Module 4 updates.
  • Course overview included.
  • Instructions on how to complete this module included.

Purchase the Full Course or Other Modules

Modules 1-4

Full Brand Foundations Course

$249.00 ($450.00)


What is a brand and why does it matter? 

FREE ($150.00)


Discover your brand values

$99.00 ($150.00)


Define your brand personality traits

$99.00 ($150.00)

“‘What is your company’s brand?’ The question itself can stump a firm’s leadership. Remarkabrand has cut through the fog with their excellent course, How To Unlock Your Remarkable Brand. A series of modules containing both education and exercises provide a guide for understanding what a brand is, how to identify a brand’s values, choosing a brand persona, and more. The end result is a complete brand story to be used across all messaging outlets. Answering the ‘What is your brand?’ question is super important … and this course makes it possible.”


Steve Fales, President of Praeter Advisory

Have Questions? We're here to talk.

Shoot us an email at [email protected] to ask questions about the course or about your brand.