Brand Foundations Course Module 1
What is a brand and why does it matter?
In module one of our four part course, we break down what branding is, why it matters and how it helps businesses win in their crowded marketplaces.
Module Length: 30-60 minutes | 14 pages
Get this module for free or purchase the full Brand Foundations Course
Your company’s brand is more than you think.
Your Company’s Brand is It’s Soul
- Learn what a brand actually is.
- Understand the brand equation.
- Get a branding history lesson.
- A discussion on the role of the logo in branding.
- Understand why your product isn’t your brand.
- Get data on branding’s ROI.
- Learn how brand wins with differentiation.
Introduction to Module 1 of the Brand Foundations Course (1 min)
Branding expert and Resound CEO, Mike Jones, explains what this module is all about.
Brand Foundations Course Module 1: What is a brand and why does it matter?
FREE $99.00 TAKE IT FOR A TEST DRIVE
- Get instant access to Module 1.
- Access to all future Module 1 updates.
- Course overview included.
- Instructions on how to complete this module included.
Purchase the Full Course or Other Modules
Full Brand Foundations Course
Discover your brand values
Define your personality traits
Develop your brand story