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Masterclass

Stand Out in a Sea of Sameness

The Remarkabrand Masterclass for Accounting Firms helps you refine what your accounting firm believes, how it speaks, and what it says.

Authentic brand messaging wins in a crowded marketplace.

A proven process

Built for accounting firms

Differentiate your firm

Stand out in a sea of sameness with dynamic content.

Create amazing and authentic content

Create content grounded in the truths of your brand.

Learn with industry peers

Five live virtual group sessions with other accounting marketers

Build a more valuable brand

Strong brands can charge more and are worth more.

Next Masterclass for Accounting Firms Starts April 9, 2024

The Masterclass Modules

We’ll work through four core modules and then a fifth module to walk through refinement and a rollout plan.

Module 1

What is a Brand?

Dive into the history of branding and learn how brand helps you win in a crowded marketplace.

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Module 2

Brand Values

Why does your firm exist? Most firms have values but are yours unique? Learn how to help your leadership team refine them.

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Module 3

Brand Personality

Your firm already has a personality. It’s time to define and use it so your brand stands out.

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Module 4

Brand Anthem

Who you are, what you do, how you do it, and who you serve all crafted into a cohesive story.

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Module 5

Refine and Rollout

You’ve got the blueprints for your brand’s foundation, now let’s refine those and work through a rollout plan to put them to work in your marketing.

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Masterclass Testimonial

“‘What is your company’s brand?’ The question itself can stump a firm’s leadership. Remarkabrand has cut through the fog with their excellent masterclass for accounting firms. A series of modules containing both education and exercises provide a guide for understanding what a brand is, how to identify a brand’s values, choosing a brand persona, and more. The end result is a complete brand story to be used across all messaging outlets. Answering the ‘What is your brand?’ question is super important … and this masterclass makes it possible.”

 

Steve Fales, President of Praeter Advisory

“‘The masterclass was very insightful and taught me valuable information that I am able to apply at my own accounting firm. Mike, Sam and Chris we’re amazing at answering all of our questions and explained the content extremely well in a way that was easy to understand.

Chloe Andrade, Marketing Manager, Weinstein Spira

Upcoming Masterclasses

Session 2
April 9 – May 7, 2024
Session 3
May 22 – June 19, 2024

Next Masterclass Starts April 9, 2024

The masterclass consists of 5 live virtual group sessions via Zoom. The next masterclass session dates and times:

  1. Module 1 – April 9, 2024 from 3:00pm – 4:30pm ET
  2. Module 2 – April 16, 2024 from 3:00pm – 4:30pm ET
  3. Module 3 – April 23, 2024 from 3:00pm – 4:30pm ET
  4. Module 4 – April 30, 2024 from 3:00pm – 4:30pm ET
  5. Module 5 – May 7, 2024 from 3:00pm – 4:30pm ET

All sessions are held via zoom and will be recorded for future viewing by masterclass attendees.

Brand Foundations Course

The Remarkabrand Masterclass

for Accounting firms

$795.00 $997.00 EARLY ACCESS DISCOUNT

  • This is a group masterclass: you’ll be attending five live sessions with other accounting marketers!
  • Private invite to five 90-minute live virtual group modules.
  • Masterclass for Accounting Firms 60-page workbook mailed to you.
  • Work through discovering and refining brand values, brand personality traits, brand anthem and rollout plan.
  • Become the branding expert inside your firm.
  • Create authentic, interesting, and engaging content for your firm.
  • Access to recordings of all five group Zoom sessions.
  • 21-day money back guarantee – Learn More
Need more than a group masterclass? Book a private workshop for you and your firm’s partners starting at $4999.

Reserve Your Spot Now

Secure Checkout + 21-day Money-Back Guarantee

The masterclass uses the award-winning Remarkabrand method

“Working with Resound [using the Remarkabrand Method] on the firm rebrand was a great experience. They didn’t just want to give us a pretty logo, they wanted to understand the firm, industry and the perception the firm has with our clients, the community and our team members. Resound made the whole process, from the brand audit through the launch, run very smoothly. Their team is creative and professional. I am very excited with the final product we received from Resound.

 

Jaimi Koechel, former Principal (Marketing) at Henry+Horne

Why this masterclass matters to your firm’s partners

The Branding ROI

A solid brand builds loyalty among your customers, and loyalty wins big for bottom line. The data confirms this:

Company Value

The value of BrandZ Strong Brands Portfolio increased by 124.9% from April 2006 to April 2017, out-performing both the S&P 500, which grew 82.1%, and the MSCI World Index, which grew 34.9%.

Source: Kantar Millward Brown, BrandZ, 2017

Price Premium

High-strength brands can command an average price premium 13% higher than low-strength brands, and 6% higher than medium-strength brands.

Source: The Meaningfully Different Framework, Millward Brown, 2013.

3x Sales Volume

High-strength brands affect customers’ predisposition to choose a brand, and so deliver greater volume sales than medium or low-strength brands. Brands with high “power” scores capture 3x the sales volume of the average brand.

Source: The Meaningfully Different Framework, Millward Brown, 2013.

Need more data?

Download the 2023 Remarkabrand Index for Accounting Firms to get real-world data from nearly 1,500 accounting firms. Show the partners of your firm the power of a strong brand.

 

Download the Index

“‘This course was fantastic – Mike did a fantastic job presenting, and really allowing you to think through each step. I have so many takeaways from this course, and excited to continue working with the team!

Bethany Silvis, Kerkering Barberio & Co.

Meet Your Masterclass Leader

Mike Jones

Mike lives and breathes branding, even from early in his career, first as a designer and then as a marketing and branding strategist and consultant. He founded Resound, an award-winning branding agency – in 2009, where many of the ideas in this masterclass were birthed, refined, and tested. Mike has been a member and active volunteer in the Association for Accounting Marketers (AAM) and has worked with notable accounting firms like Henry+Horne, Rea & Associates, BSSF, Weinstein Spira and more.

What is Remarkabrand?

Over the past 12+ years, Resound – an award-winning branding agency – has worked with hundreds of companies to establish, grow, and transform their brand identities. Based on these client engagements – and especially the brand strategy workshops we’ve facilitated with their leadership teams – we’ve developed a highly-effective, repeatable methodology for accounting firms to discover, unlock, and communicate their unique brand identities, growing their customer relationships and creating long-term success for their firms. This is Remarkabrand!

Need More than the Masterclass?

Private workshops start at $4999

Need more personalized help for your accounting firm? We’ve got you covered. Contact us to talk through our private brand workshops where our brand experts walk you and your firm through the masterclass and focus all our attention on your brand.

Have Questions? We’re here to talk.

Shoot us an email at [email protected] to ask questions about the masterclass or about your brand.

Additional Branding Resources

You Are Remarkable

Our new book, You Are Remarkable, helps accounting firms unlock their authentic, genuine, real brand identities and express them effectively to their clients and team members.

 

BUY NOW

The 2023 Remarkabrand Index for Accounting Firms

Introducing the most comprehensive analysis of accounting firm brands ever conducted, with insights from nearly 1,500 U.S. accounting firm brands across 40 data points. Built to help firms differentiate in a crowded marketplace.

 

Get the Index

The Remarkabrand Podcast

The brand identity podcast with conversations about finding your authentic brand to build lasting relationships. Listen to industry experts and business leaders discuss the wide world of branding and marketing.

 

Listen NOW