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Masterclass
Stand Out in a Sea of Sameness
The Remarkabrand Masterclass for Accounting Firms helps you refine what your accounting firm believes, how it speaks, and what it says.
Authentic brand messaging wins in a crowded marketplace.
A proven process
Built for accounting firms
Differentiate your firm
Create amazing and authentic content
Learn with industry peers
Build a more valuable brand
Next Masterclass for Accounting Firms Starts May 23, 2024
The Masterclass Modules
We’ll work through four core modules and then a fifth module to walk through refinement and a rollout plan.
Module 1
What is a Brand?
Dive into the history of branding and learn how brand helps you win in a crowded marketplace.
Module 2
Brand Values
Why does your firm exist? Most firms have values but are yours unique? Learn how to help your leadership team refine them.
Module 3
Brand Personality
Your firm already has a personality. It’s time to define and use it so your brand stands out.
Module 4
Brand Anthem
Who you are, what you do, how you do it, and who you serve all crafted into a cohesive story.
Module 5
Refine and Rollout
You’ve got the blueprints for your brand’s foundation, now let’s refine those and work through a rollout plan to put them to work in your marketing.
Masterclass Testimonial
Steve Fales, President of Praeter Advisory
Chloe Andrade, Marketing Manager, Weinstein Spira
Module 1
What is a brand and why does it matter?
- Module Length: 90 minutes & 14 Pages
What you get out of module 1:
- Learn what a brand actually is.
- Understand the brand equation.
- Get a branding history lesson.
- A discussion on the role of the logo in branding.
- Understand why your product isn’t your brand.
- Get data on branding’s ROI.
- Learn how brand wins with differentiation.
Module 2
Refine your brand values
- Module Length: 90 minutes & 15 pages
What you get out of module 2:
- Learn what makes a true core value.
- See examples of other company’s core values.
- Exercise: The Values List (refine your core values)
- Exercise: Defining Your Values Statements
- Guidance on how to know if you’ve picked the right values for your company.
- Guidance on how to use this exercise with your firm’s partners.
- Guidance on how to make sure your values are authentic, unique, and true.
Module 3
Define your brand personality traits
- Module Length: 90 minutes & 11 Pages
What you get out of module 3:
- Exercise: “Which Represents?” (discover your firm’s personality traits)
- Exercise: The Traits List (refine your firm’s personality traits)
- Exercise: Trait Definitions
- Exercise: The Persona
- Learn how to put your traits to work – how to use them in marketing and comms.
- Work through your firm’s brand archetype
Module 4
Develop your brand anthem
- Module Length: 90 minutes & 14 Pages
What you get out of module 4:
- What is a brand story and why do you need one?
- Discover who the characters are in your story.
- Exercise: Beginning, Middle, End
- How to validate your story
- Put your brand story to work – how to use it in your marketing
Module 5
Refinement and rollout
- Module Length: 90 minutes
What you get out of module 5:
- Review and refine your brand values, personality, and anthem.
- How to rollout values, traits, and anthem into marketing and messaging.
- How to rollout brand elements internally.
- How to apply these core brand foundations to other parts of your firm’s brand.
- Group Q&A time
Upcoming Masterclasses
Session 3
May 23 – June 20, 2024
Session 4
Fall 2024
Next Masterclass Starts May 23, 2024
The masterclass consists of 5 live virtual group sessions via Zoom. The next masterclass session dates and times:
- Module 1 – May 23, 2024 from 3:00pm – 4:30pm ET
- Module 2 – May 30, 2024 from 3:00pm – 4:30pm ET
- Module 3 – June 6, 2024 from 3:00pm – 4:30pm ET
- Module 4 – June 13, 2024 from 3:00pm – 4:30pm ET
- Module 5 – June 20, 2024 from 3:00pm – 4:30pm ET
All sessions are held via zoom and will be recorded for future viewing by masterclass attendees.
The Remarkabrand Masterclass
for Accounting firms
$795.00 $997.00 EARLY ACCESS DISCOUNT
- This is a group masterclass: you’ll be attending five live sessions with other accounting marketers!
- Private invite to five 90-minute live virtual group modules.
- Masterclass for Accounting Firms 60-page workbook mailed to you.
- Work through discovering and refining brand values, brand personality traits, brand anthem and rollout plan.
- Become the branding expert inside your firm.
- Create authentic, interesting, and engaging content for your firm.
- Access to recordings of all five group Zoom sessions.
- 21-day money back guarantee – Learn More
Need more than a group masterclass? Book a private workshop for you and your firm’s partners starting at $4999.
Reserve Your Spot Now
Secure Checkout + 21-day Money-Back Guarantee
The masterclass uses the award-winning Remarkabrand method
Jaimi Koechel, former Principal (Marketing) at Henry+Horne
Why this masterclass matters to your firm’s partners
The Branding ROI
A solid brand builds loyalty among your customers, and loyalty wins big for bottom line. The data confirms this:
Company Value
The value of BrandZ Strong Brands Portfolio increased by 124.9% from April 2006 to April 2017, out-performing both the S&P 500, which grew 82.1%, and the MSCI World Index, which grew 34.9%.
Source: Kantar Millward Brown, BrandZ, 2017
Price Premium
High-strength brands can command an average price premium 13% higher than low-strength brands, and 6% higher than medium-strength brands.
Source: The Meaningfully Different Framework, Millward Brown, 2013.
3x Sales Volume
High-strength brands affect customers’ predisposition to choose a brand, and so deliver greater volume sales than medium or low-strength brands. Brands with high “power” scores capture 3x the sales volume of the average brand.
Source: The Meaningfully Different Framework, Millward Brown, 2013.
Need more data?
Download the 2023 Remarkabrand Index for Accounting Firms to get real-world data from nearly 1,500 accounting firms. Show the partners of your firm the power of a strong brand.
Download the Index
Bethany Silvis, Kerkering Barberio & Co.
Meet Your Masterclass Leader
Mike Jones
Mike lives and breathes branding, even from early in his career, first as a designer and then as a marketing and branding strategist and consultant. He founded Resound, an award-winning branding agency – in 2009, where many of the ideas in this masterclass were birthed, refined, and tested. Mike has been a member and active volunteer in the Association for Accounting Marketers (AAM) and has worked with notable accounting firms like Henry+Horne, Rea & Associates, BSSF, Weinstein Spira and more.
What is Remarkabrand?
Over the past 12+ years, Resound – an award-winning branding agency – has worked with hundreds of companies to establish, grow, and transform their brand identities. Based on these client engagements – and especially the brand strategy workshops we’ve facilitated with their leadership teams – we’ve developed a highly-effective, repeatable methodology for accounting firms to discover, unlock, and communicate their unique brand identities, growing their customer relationships and creating long-term success for their firms. This is Remarkabrand!
Need More than the Masterclass?
Private workshops start at $4999
Need more personalized help for your accounting firm? We’ve got you covered. Contact us to talk through our private brand workshops where our brand experts walk you and your firm through the masterclass and focus all our attention on your brand.
Have Questions? We’re here to talk.
Shoot us an email at [email protected] to ask questions about the masterclass or about your brand.
Additional Branding Resources
You Are Remarkable
BUY NOW
The 2023 Remarkabrand Index for Accounting Firms
Get the Index
The Remarkabrand Podcast
Listen NOW
Our Refund Policy
21-Day Money-Back Guarantee
The Remarkabrand Masterclass for Accounting Firms is a mutual commitment. We want you to be satisfied with your results, and we also want you to give your best effort to apply all of the strategies in the program. Remarkabrand Masterclass for Accounting Firms comes with a 21-day money-back guarantee for the program. That money-back guarantee is governed by the following terms:
In the event that you decide your purchase was not the right decision, within 21 days of completing the first module, contact our support team at [email protected] and let us know you’d like a refund by the 21st day at 11:59 PM EST.
Requirement for a refund: Tell us why this course was not a good fit for you and your business needs. What did you expect that you did not get once inside the program?
We will NOT provide refunds for any request that comes more than 21 days following the completion of Module 1. After day 21, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless of whether you complete the program.
Upon determining that you are entitled to a refund pursuant to this policy, Remarkabrand will promptly issue an instruction to its payment processor to issue the refund. Remarkabrand does not control its payment processor and will not be able to expedite any refunds.
If you receive a refund of any purchase through this money-back guarantee, that shall immediately terminate any and all licenses granted you to use the material provided to you under this Agreement. You shall immediately cease using the material and shall destroy all copies of the information provided to you, including without limitation: video recordings, audio recordings, forms, template documents, slide shows, membership areas, social media groups limited to paying members, and other resources.
All refunds on the Remarkabrand Masterclass for Accounting Firms are discretionary as determined by Resound. To further clarify, we will not provide refunds for requests made after the 21st day from your date of purchase and all payments must be made on a timely basis. If payments are not made on time, you agree to pay interest on all past-due sums at a rate of 1.5% per month or the highest rate allowed by law, whichever is greater, as well as any collection costs incurred.
If you have any questions or problems, please let us know by contacting our team directly: [email protected].
Preview the Masterclass
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