You Are Remarkable (And So Is Your Brand)

Building a brand is much more complex than many people think, and chances are you already know that if you’re here looking for guidance on brand building.

This “How to Unlock Your Remarkable Brand” Foundations Course will walk you through what a brand actually is, why it’s important, and how to think correctly about your brand. Along the way, we will provide exercises and worksheets to get you and your team thinking about what your authentic brand is and how to manifest it. 

Who It’s For

This course is particularly designed for new startups, expanding small businesses, and established businesses in transition. The concepts and tools included can apply to any business at any size but they are especially applicable for those who lack a clear definition of their brand either because they are just getting started, expanding, or in a period of transition (such as a market shift, new leadership, or a merger/acquisition).

We find that these roles gain a specific advantage in their branding efforts through this course:

If you boil it all down and you’re wearing the “marketing hat” in your business, whether as the founder, CEO, president, or in a marketing leadership position (or hope to be in one some day), this course is for you. And if you’re not in one of these roles, that’s okay too. You will likely still find this course incredibly helpful in preparing you to have the hard conversations in your own company about it’s true and authentic brand identity and how your business can better connect in a meaningful and lasting way with your customers.

Course Background

Over the past 12+ years, Resound – an award-winning branding agency – has worked with hundreds of companies to establish, grow, and transform their brand identities. Based on these client engagements – and especially the strategy workshops we’ve facilitated with their leadership teams – we’ve developed a highly-effective, repeatable methodology for companies to discover, unlock, and communicate their unique brand identities, growing their customer relationships and creating long-term success for their businesses. This is our Remarkabrand method!

Resound was founded (and continues to be led) by a team with deep creative, marketing, and higher-education experience. From the beginning we have loved not only executing for our clients but educating them on the branding principles that we believe in and have seen work time and time again.

But at the same time, we have been continually frustrated that we can’t help more businesses either because of limited budgets, time, or staff capacity. So, for the first time ever, we’re delivering our Remarkabrand method to any business of any size with our first course: “How to Unlock Your Remarkable Brand” Foundations Course.

We really hope (and expect) you will find this course to be an insightful and effective tool in your own branding efforts. If you have any questions or feedback about this course, we’d love to chat with you. Email us at [email protected].